Magichive was founded by Subha Parthasarathy in 2009 with a vision to facilitate self-discovery and increase self-awareness. The core belief is that there is magic in each one of us that needs to be recognized and nurtured through empathy, compassion, and love.

Magichive also aims to improve the understanding and communication between an adult and a child (parent/child, teacher/child) by sharing and exploring various avenues of addressing issues. A holistic insight into the external behavior of a child provides options to a parent/teacher to dig deeper to identify the probable root cause and take necessary action.

Motivation, Self-esteem, Discipline, Respect, Empathy, Empowerment, etc..are words that most people are familiar with. However, they remain just that – mere “words”. One seldom knows how to make these ideas actionable.

Magichive conducts parenting workshops that address different aspects of the adult-child / child-environment relationship and jointly explores options of implementing ideas.

Parenting is a lifelong journey. Our sessions attempt to make the journey enriching. Magichive conducts counseling sessions for parents/children. We also take “Play therapy” sessions that are centered on the child.

Subha Parthasarathy
Subha has been working with children (4 to 16 years age group) since 2006 through her activity classes that are focused on building self-awareness among children.

She has taken hundreds of sessions for different groups of parents that are focused on “Understanding Oneself to understand children” and “Non-violent communication”. She has taken numerous training workshops in schools/corporates and educational institutions. She has spent thousands of hours on “one-on-one” counseling sessions with adults. She believes that an effective relationship can be built through compassionate communication. She is inspired by Non-Violent Communication advocated by Marshall Rosenberg.

  • Train the Trainer from GenieKids Learning Center
  • International Graduate Diploma in Counselling from Banjara Academy, Bangalore
  • NLP Basic & Advanced courses conducted by Dr Dick McHugh
  • Certified NLP Practitioner
  • Certified Basic Ericksonian Hypnotist
  • Gestalt Therapy under Dr Dick McHugh
  • Habits of the Mind certification offered by the learning center run by Art Costa / Bena Kallick
  • Transactional Analysis – TA101 certification
  • Cognitive Behavior Therapy from NIMHANS
  • Empowering Adolescents using Life Skills Education- NIMHANS
  • Mindfulness based Cognitive Behavioural Interventions – NIMHANS
  • Art/Play therapy
  • Movements Therapy
  • Reiki Master & Teacher

She has 2 children aged 21yrs and 16yrs and is constantly reading, learning, unlearning, and practicing new ideas centered around child development.

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Parthasarathy S

Partha has more than two decades of experience and is an Engineer and an MBA from IIM Bangalore. He has been a serial entrepreneur since 1996 and is acknowledged for his ideation skills. He has diverse experience across industries and functions. At Magichive, he has taken sessions on “Cosmos/Astronomy”, ” Goal Setting” for teens. He is a certified NLP Practitioner and Life Coach. He believes it is important to have a milieu that encourages children to ask more questions and explore situations through various lenses without fear of reprimand or failure. His support and advice are valuable to Magichive. He is an author and had published his first book in 2018 through Rupa Publishers titled “Unmet Needs of Entrepreneurship – Why Entrepreneurs Do What They Do.” His second book is scheduled for release by the end of 2021 (by Rupa Publishers).


Latha Senthilnathan

Latha has been working with children for the past 10 years. She is Montessori trained and has worked with a Montessori School for three years. She blends different styles of learning into her work with children. She enjoys working with children and has been taking reading classes with the focus on getting children to enjoy reading. She has taken summer workshops at MagicHive which has been appreciated and liked by the children. Open to ideas, energetic, and pleasant. Children love her lifeskills classes and enjoy being with her. Her contribution to Magichive is immeasurable.

Shirisha Nagendran
Shirisha is an avid learner who is always in the middle of a course or a learning assignment. She has got an unread pile of books that she struggles to catch up with even at the rate of 1-2 books a week. She believes that inborn talent is a myth and likes to pick up new skills. At the moment she is exploring painting, cartooning and writing.
Nandhini Rangadurai

Nandhini is the DOP and editor of the magichive videos and pictures. She is interested in exploring alternative therapies of healing. She enjoys learning new skills and looks at challenges as opportunities to learn. She got into photography as a hobby and is exploring the possibilities along with magichive’s journey. After attending magichive’s Chetana and NVC programs she continues to be associated with Magichive.